Family offices are active investors in the alternative industry. The UK, Switzerland and the US are host to numerous influential single and multi-family offices, although there are also other significant names throughout Europe.
Fund of Funds
For private equity / debt, fund of funds is the second largest investor category, representing approximately 20% of all assets raised and is hence an important source of capital.
The institutional investor category is broad, covering pension funds, endowments, consultants, etc. This segment of the market has been increasing in importance throughout the last 10 years as typically long only investors searching for alpha increase allocations to alternative assets.
High Net Worth Individuals
We typically cover this category through the private banks, but we target a select number of high net worth individuals, directly, who are experienced investors in alternative assets.